![]() ![]() Procter & Gamble only manufactured "bottler's base", which was a concentrate consisting of flavour and colour. Pulp has not been in the bottles for decades.Ĭrush was purchased by Procter & Gamble in 1980 (with the exception of the Canadian rights, which were purchased in 1984). Originally, Orange Crush included orange pulp in the bottles, giving it a "fresh squeezed" illusion, even though the pulp was added rather than remaining from squeezed oranges. ![]() Howel sold the rights to use his name in conjunction with his first brand therefore, Ward was given the honours: Crush was first premiered as Ward's Orange Crush. Soft drinks of the time often carried the surname of the inventor along with the product name. Howel was not new to the soft drink business, having earlier introduced Howel's Orange Julep. Howel, president and founder of the Orange Crush Company, partnered with Neil C.
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